method map secrets my favorite cash machine speaker cashregisterpossoftware net
Who is the best public speaker in the world? I¡¯m already committed to Don Hutson. But I still have all my category favorites.
One of those categories is ¡°Cash Machine.¡± That means the ability to speak and then sell like a mad man or woman from the front.
My favorite in this category is Phil Town, the bestselling author of Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!
Town is a stock market investing expert.
He also speaks to arena-size audiences in major seminar events like Peter Lowe¡¯s ¡°Get Motivated¡± program. Crowds are typically around 15,000 (up or down).
Most often he finishes off his hour long speech by selling a software program that helps investors pick winning stocks. As I recall, the cost is about 0 for the software and six months of subscription to the online tools runs another 0.
That¡¯s a thousand dollar ticket.
It appeared to me that he closed at least 20% of his audience. (I don¡¯t know for sure.) But the math is pretty exciting any way you look at it, , , 20% would be around 3,000 takers or about 3,000,000 Buckeroos.
Maybe I was wearing rose-green sunglasses the last time I saw him and it was only half that many takers, , , that¡¯d be a mill and a half of revenue for his hours work. Anyway you cut it, , , Phil Town knows how to make the cash register ring!
If you ever get the chance to hear Town do his entertaining and educational thing, don¡¯t miss it. Here's a video of his opening stories.
Oh yes, at one time a few years ago, he was doing this two or three times a week, , , maybe more.
And he¡¯s not the only person on Planet Earth that is doing it. I know in the internet marketing world that Armand Moran and Stephen Pierce have each sold nearly a million dollars worth of products after one single presentation.
Why am I telling you this stuff? And, what in the world does what Phil Town does have to do with visual aid design and use?
Because Town¡¯s lead story is so powerful.
Once a white-water rafting guide on the Colorado River,, , He grabs his audience attention with one of his choice rafting stories.
Draw and draw and draw (as I recommend), , , or, , , play on PowerPoint ¡®til your eyeballs pop, , , but you¡¯ll never create a better visual aid than one like Phil Town¡¯s opening rafting story.
Stories (watch my lips) are potentially the best visual you will ever use!
But don¡¯t take my word for it. Watch his video, , , and then tell me I¡¯m full of it. Or, even tell me that you can¡¯t tell a story just as compelling as Phil Town¡¯s.
And so add Signature Storytelling to your "visual aids you can use tomorrow," file. It is imparitive that you get yourself a few poweerful "signature stories."
Wayne.